Argos Halloween Campaign Identity Development
Develop an example of a campaign for Halloween at Argos to communicate offers across different online and in-store channels.
My role: Campaign development | Motion Graphics | Typography
Campaign context: Create a campaign look and feel that helps position Argos as the destination for key shopper missions for Halloween. This includes but not limited to decorating the home, fun with friends & family, dressing up with Tu costume range.
Objective 1: Surprise and delight customers with exclusive products. Capture customers imagination with fun and inspiring content with clear CTAs.
Objective 2: Showcase the ease of shopping at Halloween at Argos. Particularly maximising the opportunity to SiS, same-day delivery and fast track.
The below presentation shows my idea for the campaign that I developed for Halloween at Argos, here I show the research I did, conception of the ideas and then how it translates into the channel assets across web and social. Below the presentation is the animated social video I created. This was a conceptual task and was not published by Argos.
Animated Social Video
As part of the campaign identity I created a mockup of an animated social video which would be used on platforms such as Facebook and Instagram. I created this video using After Effects transforming the illustrations and campaign assets I designed into moving parts showcasing exclusive products on offer and the options for customers to shop with Argos.